I‘m stating the obvious I know, when I say that a Morgan is not for everyone. Indeed, the secret to the company’s success and longevity is that they’re fully aware of this and, rather than making a car to try and suit everyone, they stick to what they do best. This isn’t to say they’re resistant to change; after all they started out in 1910 making cycle-cars – basic transport for the impecunious who wanted something more than a motorcycle and sidecar, but couldn’t afford a proper car.

Taking advantage of a peculiarity in British tax laws, by having only three wheels on them, such cars were taxed as motorcycles with…

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